Current social networks may have been present in the earliest modern humans

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New research provides insight into the evolution of cooperation, and shows that modern social networks may have several traits in common with ancient communities.

<a href='http://meincmagazine.com/science/news/2012/01/studying-people-of-the-past-with-people-from-the-present.ars'>Read the whole story</a>
 
There's a really good presentation here: http://www.slideshare.net/padday/the-re ... network-v2

It starts off talking about social networks but from slide 37 onwards starts to focus less on the technology and more on the social science behind it.

I read somewhere that the guy that gave it was working on social stuff within Google at the time but then got hacked off with them and jumped ship to Facebook, but I've no idea if that's true or not.
 
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ClownRazer":2vgnuus0 said:
RobL777":2vgnuus0 said:
The lady in the photo is looking at the non-web version of Facebook. Zuckerberg has big hopes for deeper market penetration this year in Africa.

iPaper?

Just like their community is a window back in time to early humans, that picture a window back in time to early facebooks...

http://en.wikipedia.org/wiki/Facebook_(directory)
 
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tatose

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SinclairZX81":2tftj166 said:
So what you're saying is, "Facebook is pretty much the same as gossip around the village."

Wow. The things we learn from research. Ahem.

Past researches focused mostly on why people interact for the most trivial reasons.

They just applied the 'general theory' upon modern Internet social media....

But unlike real lives, the Internet does not have poor memories.
 
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Rom":37sr6rhz said:
Why do we insist on spending million$ on research to justify how we behave today? The future, not the past, is going to tell us the benefits of our current social networking.
Because looking at where we come from provides more evidence to extrapolate from to attempt a guess at where we're going. And let's also not the cliche "those who don't learn from the past are doomed to repeat it," which is absolutely true. Just look at the US, via lack of enforcement of the rules set in place after the Great Depression, and lo-and-behold, we have another extremely well-orchestrated collapse that actively benefits the top, and has the gap with the other 95% widening every day. All because government chose to ignore the past (or maybe they did learn from it; this depression has been extremely well-orchestrated in that we don't seem to be approaching a cascade failure of any kind, but the poor get poorer, and the rich get richer, as intended...)

I would also point out, it's not justification, it's explanation. We _know_ what we do today, but _why_ do we do it, and for how long? What are the origins of that behavior? Did it help us previously? In what ways? Bottom line, though, is that knowledge is its own end. We know more now than we did before the research. It was therefor worth the money.
 
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Social networks are a construct inherent to Human societies.
Social networking tools are as old as history (the written scroll/clay tablet/letter being the first tool I can think of).
Social networking platforms such as Facebook are a modern invention by advertisers to make huge profits out of natural Human instincts (quite like the porn industry).

Some posters here seems to be confused with the terminology.
 
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