Cue: Apple will add AI search in mobile Safari, challenging Google

SixDegrees

Ars Legatus Legionis
48,501
Subscriptor
Using what, the still broken Apple Intelligence?
Or the still-broken Google intelligence?

Those AI summaries Google has been shoveling into my face for months now run about 80% wrong. Just flat-out wrong. And often insistently wrong. The remainder are trivial, no different from the plain old search results Google used to feed me when I...wanted search results.
 
Upvote
58 (61 / -3)
Why are all these executives looking at how much money their competition is losing on AI and thinking "we aren't losing nearly enough"?
The whole tech industry has basically been overtaken by an AI death cult that thinks if they pour all the money and effort in the world into AI development they will eventually create God.
 
Upvote
84 (87 / -3)

AnotherBelgian

Smack-Fu Master, in training
29
Or the still-broken Google intelligence?

Those AI summaries Google has been shoveling into my face for months now run about 80% wrong. Just flat-out wrong. And often insistently wrong. The remainder are trivial, no different from the plain old search results Google used to feed me when I...wanted search results.
I did a search a couple of days ago because I wanted to know how something was done in the factory when manufacturing a bike. Google AI gave an answer that sounded like "the truth" about how it worked. You can click in that answer on an icon and it shows the sources for that answer.
The sources? 3 posts made by randos on Reddit ....
 
Upvote
65 (65 / 0)
Post content hidden for low score. Show…

Snark218

Ars Legatus Legionis
36,791
Subscriptor
I did a search a couple of days ago because I wanted to know how something was done in the factory when manufacturing a bike. Google AI gave an answer that sounded like "the truth" about how it worked. You can click in that answer on an icon and it shows the sources for that answer.
The sources? 3 posts made by randos on Reddit ....
I googled the date Stockton Rush died, like a year and a half after the OceanGate sub imploded his ass into finely pureed chum, and Google's AI summary cheerfully reported that he was still alive and still the CEO.
 
Upvote
55 (55 / 0)

Snark218

Ars Legatus Legionis
36,791
Subscriptor
So after giving us Apple Maps = Google Maps but worse, and Siri = Google Assistant but worse, we will now get Apple Intelligence Search = Google Search but worse?
Apple Maps is now head and shoulders superior to Google Maps, so I have some faith it will all work out in a couple of years.
 
Upvote
36 (52 / -16)

Lorentz of Suburbia

Ars Scholae Palatinae
613
Subscriptor
The whole tech industry has basically been overtaken by an AI death cult that thinks if they pour all the money and effort in the world into AI development they will eventually create God.
Simpler: it’s just FOMO or more realistically, FOLLYMO.

+ Looking Like You’re

… versus shareholder, board, and public/pundit perception.
 
Upvote
9 (9 / 0)
D

Deleted member 192806

Guest
I googled the date Stockton Rush died, like a year and a half after the OceanGate sub imploded his ass into finely pureed chum, and Google's AI summary cheerfully reported that he was still alive and still the CEO.
Clearly it was a lifelike robot in that sub, and the real one emerged from his vault.😊
 
Upvote
8 (9 / -1)

graylshaped

Ars Legatus Legionis
68,065
Subscriptor++
A few takeaways from this article for me. First, if both Google and Apple shares dropped after his statements--assuming the drop was not due to broader issues--it implies the market believes what Google was paying Apple was worth it for both companies. Second, it was a change in user behavior that is prompting Apple to look at AI choices as options, implying as users, we are providing Apple input on what we want through how we use their product.
 
Upvote
20 (20 / 0)

Fred Duck

Ars Tribunus Angusticlavius
7,291
So after giving us Apple Maps = Google Maps but worse, and Siri = Google Assistant but worse, we will now get Apple Intelligence Search = Google Search but worse?
Siri (2011) = google assistant (2016) but worse?

In your personal experience, how are Apple Maps in iOS 18/iPadOS/Sequoia inferior to google maps?
 
Upvote
15 (18 / -3)

Walter A.

Wise, Aged Ars Veteran
144
Why doesn't this article go beyond parroting Cue's talking points and ask some useful questions instead?

"Why doesn't Safari allow users to configure their preferred search engine (e.g., Kagi) instead of choosing from a limited set of bad choices, thereby hurting much-needed competition in this space?"

"If Apple is entering the search market, what assurance do customers have that Apple won't later degrade the search results by inserting paid ads and promoted results a la Google?"

"Why is Eddy Cue so confident about Apple's AI prospects when their current attempts have yielded such poor results and most of their promised features have now been delayed indefinitely?"
 
Upvote
22 (29 / -7)

sorten

Ars Scholae Palatinae
665
Subscriptor++
If users are satisfied with mediocrity, then just about anyone can do that with AI.

Apple's hardware efforts have varied in quality from very good to best in the world. But their software efforts have never impressed. Predictive typing, Siri suggestions, Apple Maps for the first several iterations, etc. have all been pretty bad.

Though I will say that Apple Maps have improved significantly over the years. I haven't kept up, so I don't know if it's all in-house or built on top of someone else's platform, but I now prefer it to Google Maps on my phone.
 
Last edited:
Upvote
3 (10 / -7)

graylshaped

Ars Legatus Legionis
68,065
Subscriptor++
Siri (2011) = google assistant (2016) but worse?

In your personal experience, how are Apple Maps in iOS 18/iPadOS/Sequoia inferior to google maps?
From my observations, Google's mapping products are much, much better at cluttering up my screen with paid-placement business icons at which I have no intention of stopping.
 
Upvote
37 (37 / 0)

DrewW

Ars Tribunus Militum
1,988
Subscriptor++
Cue noted that searches in Safari fell for the first time ever last year, and attributed the shift to users increasingly using large language model-based solutions to perform their searches.
Eddy Cue is wrong. There is a whole generation now that only knows an evil, bad Google (not morally bad, but doesn’t work bad). The default Google search sucks so the Zoomers are going elsewhere.

AI ain’t gonna save Apple because AI search SEO is waiting for any AI search engine to be worthy to game (and destroy). The zoomers perceive TikTok’s search results as similar to human recommendations while Google is already worse than AI slop.
 
Upvote
3 (10 / -7)
Post content hidden for low score. Show…

DrewW

Ars Tribunus Militum
1,988
Subscriptor++
Why are all these executives looking at how much money their competition is losing on AI and thinking "we aren't losing nearly enough"?
We’ll make it up in volume!

Browsers are no longer the go to app for search any more. In a few years Google won't be the largest provider of search results anymore. TikTok, Insta, FB, the next social app. All of those apps are quickly catching up to Google for number of searches per day.

You are 129% correct:
For that emerging Gen Z population, Instagram is tops: 67% say they use Instagram to search. TikTok is the second choice: 62% of the 18 to 24 demographic search there, while Google is in third at 61%. (Most people use multiple apps and platforms for search, which is why the numbers exceed 100%.)
Edit for tag formatting and spacing
 
Upvote
7 (8 / -1)

Walter A.

Wise, Aged Ars Veteran
144
Apple's hardware efforts have varied in quality from very good to best in the world. But their software efforts have never impressed.
Their software WAS impressive, if you go back far enough in time. It was arguably a bigger selling point than their hardware.

I'm talking about the early 2000s, the era of the iPod, iTunes, and the wonderful iLife apps (iPhoto, iMovie, etc.) That software, along with the operating system at the time, were leaps and bounds superior to anything on Windows, usability-wise and aesthetically speaking. Also their pro apps including Aperture, before they abandoned that market to Adobe.

But those days are long gone now.
 
Upvote
9 (21 / -12)
Simpler: it’s just FOMO or more realistically, FOLLYMO.

+ Looking Like You’re

… versus shareholder, board, and public/pundit perception.
I truly wish it was that simple! There's definitely some of that too, to be sure, but unfortunately a lot of rich tech guys are actual madmen.
 
Upvote
1 (2 / -1)