Some facts:
They make one of the best, if not the best fast food chicken sandwich.
Their customer service is 1000% better than any other fast food restaurant.
They could make millions of dollars just by opening on Sundays, but they refuse to ever do that. For any price.
The Hallmark Channel is consistently one of the top revenue makers in the industry.
There is a lot of echo-chamber denial in this forum.
Now the hard truth: the film/tv industry is about getting advertising in front of people who spend money. The demographic that this proposal is targeting is bigger and spends a lot more money than the demographic that was watching “The Acolyte.”