<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Hannibal:<BR>Why did he say "this is the future of <I>book</I> reading," or "this is the future of reading book-length texts," if the point isn't that Kindle is somehow a /book/ replacement? Why not just claim that it's "the future of reading," and leave books out of it?<BR><BR>Anyway, I've thought quite a bit about how and why people read, and so have typographers and book designers and historians of the book for the past few hundred years. You should read some of their work. I can give you a bibliography. But I'll tell you who I firmly believe has not thought nearly hard enough about how and why people read: Jeff Bezos, and the folks at Amazon. And it shows in their work. </div></BLOCKQUOTE><BR><BR>It's a lot easier to say "book reading" than "long-form immersive text reading". Yes, "book" is an overloaded term with a lot of different meanings, but I don't think there's any better term that describes the concept. I do think Amazon could explain the concept better, but their target audience (as I see it) seems to understand. Nobody that I've shown it to says "but it's not as good as a book - where is the picture of the author on the back cover?" And nobody says "oh, it reads magazines and newspapers too? Those aren't books!"<BR><BR>And it's important to distinguish between long-form reading and short-form reading because the user experience is so different. When looking through an RSS feed or looking through message board threads, navigation and response time are very important (I much prefer my desktop machine for that purpose), but when reading books and long articles, display quality, simple navigation, and "holdability" are key.<BR><BR>I actually am very interested in the history of print and books, so I'd love a bibliography. But book designers are just like any other human profession - they are very good at rationalizing the things that they do, and rarely have a chance to start from scratch in their thinking. This doesn't mean that there aren't valuable lessons learned, it's just that concert hall architects aren't necessarily the best people to go to when designing a MP3 player.