In the last few months, the Clear Channel I Heart Media radio stations in my area have been leaning heavily on "guaranteed human" branding--i.e., we know you don't want to listen to auto-generated AI slop.
my wife and i have been doing a lot of jigsaw puzzles lately. so i bought her a couple of new puzzles from an online place. they have filters for things like difficulty, size, piece count - all the things you'd expect. they also have as filter for "AI designed images", so you can exclude all the AI slop designs (the majority of them are, it turns out).
some brands even boast of being entirely AI-free.
the backlash is here.