Don't do it please folks. It starts with movies now, I knew Black Widow was going to get hit by this.
It ends with series being released under this scheme. Want to watch the next episode of Loki? Pay us $5 or wait a month after the last episode gets released - hope it won't get spoiled for you!!!
This is just a terrible practice and people are rewarding a monopolistic giant. If you think it won't go to other providers like Netflix or HBO you're deluding yourselves. This is a trial balloon, one that's gone overwhelmingly well.
Realistically, shouldn't you be happy other people are paying Disney more? These "whales" are directly subsidizing you and the income stream will drive additional content. There is no requirement for you to pay, unlike an across the board cost increase.
They're looking at this like the Cricut debacle. They faced backlash and backed down. If everyone jumps on these $30 movies then it will continue this way. Maybe the upcoming Ahsoka series will be "premium" for $10. Is there a slippery slope to this? Who knows.
I totally see it both ways. I'd much rather stay home for now, but $30 seems pretty steep especially with how Mulan went down (I haven't see the latest.).
I do kind of miss the theater. Marvel and Star Wars kind of lend themselves to the large screen spectacle. $30 is kind of the minimum you'd pay at a theater for a couple including popcorn or something but you don't get any of that. It'll be interesting to see how this plays out long term.