First Apple product I could actually see myself owning, as a card-carrying Death Before Applefag. Don't have a need for such a device, but it's a compelling piece of hardware. I worry that Apple has defined the specific targets which could bestow competitive advantages with its' limitations, though. Can somebody exploit those weaknesses within the prevailing "long-term is thirty months" mindset?
No. But, an entirely new market having been defined, there will be those who are comfortable with their segment-domination plans not bearing fruit for a couple years down the road. Apple has never struck me as a company whose navigational intent extends much over the horizon; more power to them, because the course they sail is fair-winded indeed, but much like Android's inroads against the iPhone they define themselves as far more capable of taking the new ground than holding it.
I, and my wallet, await the second generation of the response.