They just went up to $499.99. They were $459.00 just yesterday, which has been their lowest ever.Bestbuy is selling those for half price already, at $499. Actually kinda weird that it is so discounted.
$1000 for a laptop good for 'basic tasks' with effectively no storage - something that chromebooks accomplish just fine for under $200.
$800 to upgrade to 2TB SSD. Which is 10x normal pricing.
$200 for every 8GB of RAM. Again, 10x normal pricing.
This is the computer equivalent of spending $20 for a dozen eggs - Except there is no computer flu out there disproportionately harming the production output of a small number of regional family-owned computer farms in Colorado, so what is justifying the greed? The existence of an extremely-nerfed decoy-priced product that they do not actually want you to buy. That's it.
It's darkly cynical and obvious psychological manipulation, yet you fell for it, hook line and sinker. Enjoy your free advertising, Apple.
This MacBook isn't even blue.
To see people say that this MacBook air is a good value is beyond offensive, it's disgusting. It makes me physically sick to the stomach. The gouging here is grotesque, and unprecedented from any company other than Apple. If any other company tried this on a customer-facing product, they would be flamed to death. Lawyers would be in court arguing if it violates property rights, and the right to repair. The EU would probably intervene.
But Apple does it, and you call it a good value? I spit at your good value. If this meets your definition of a good deal, then you seriously need to step back and reevaluate your standards.
I get that Windows 11's awful experience has lowered the bar to zero. Computers might suck now, but that should not give Apple a blank check to get universal, unmitigated praise for abusing its customers on hardware costs like this. Two companies can be bad in two different ways at the same time.
If the Canadian Government banned Korean Fried Chicken I would actually be devastated. I love it. Kentucky Friend Chicken on the other hand is wretched.Have you tried Korean fried chicken? Might be worth getting absorbed.
/jk (Though I would trade our current congress for one that knows how to deal with a nutcase President)
We may have soured against our outgoing Prime Minister but everyone in Canada stands unified with that quote.#ElbowsUp
I can't tell if it's the picture, my screen, my eyes, or if I'm just being gaslit by Apple, but I was very confused why you/Apple are calling the laptop in the pictures "Sky Blue".
That's the price we pay for a civilised society. Quite cheap if you ask me.Not sure why you mention US taxes (which have always been low) and forget to mention that you probably have 18% or more VAT wherever you live. That's the real complaint you should have....
After decades (literally) of FreeBSD and Linux, I switched to a Mac. I get all the command-line stuff I used previously and the useful Mac stuff as well: seamless syncing with my tablet and phone, longer-lasting more power-efficient hardware, actual support from IT, etc. I typically run 8-10 virtual desktops (or workspaces, or whatever they're called), with a multi-tab Terminal window as the basis for whatever project I'm using that virtual desktop for. With MacPorts, I've got access to the same workflow tools I used under FreeBSD/Linux. The only thing puzzling in your statement is that I've never understood people using vi when emacs is available.They will use it a lot like Linux in terms of actual dev workflows (for example, I've seen videos of people using vim/neovim on Mac, doing tons of command line work - which honestly, puzzles me - if you are mostly working in the command line and vim anyhow, why not just use Linux?
There’s nothing wrong with 18% or 20% VAT, but complaining that Apple gouges Europeans without bothering to consider the VAT built into the Euro retail price is disingenuous.That's the price we pay for a civilised society. Quite cheap if you ask me.
It’s probably because they can’t find the meta key.The only thing puzzling in your statement is that I've never understood people using vi when emacs is available.
If we add 20% VAT to the base level price of €1100 that makes €1320 which is lower than the €1499 retail price.There’s nothing wrong with 18% or 20% VAT, but complaining that Apple gouges Europeans without bothering to consider the VAT built into the Euro retail price is disingenuous.
If you are that strongly invested against patronizing American businesses, why are you on this web site? You do realize that Condé Nast is an American company, right?Samsung isnt threatening to end the existence of Canada.
Why would I throw my money to feed the beast that will annihilate my people?
I am doing what Americans value - Voting with my dollar.
If Samsung threatens to absorb Canada into South Korea I will update my purchasing priorities. Thanks.
And it's half the speed of the M4 Air.Ars never changes. It's an Apple website.
You can literally buy a 14" OLED with 16GB ram/512 storage, latest Ultra 5 CPU, HDMI 2.1, and 2 x Thunderbolt 4 and 2 x USA A ports for $499 right now.
If the Canadian Government banned Korean Fried Chicken I would actually be devastated. I love it. Kentucky Friend Chicken on the other hand is wretched.
I don't drink American Liquor, I drink Canadian local brewery and Islay Whiskey. I wont even notice the American section being bare.
American exceptionalism isn't universal with these examples.
Nothing unifies Canada like a hockey reference.We may have soured against our outgoing Prime Minister but everyone in Canada stands unified with that quote.
Oh, and I just saw this on reddit, and I can't not share it:Nothing unifies Canada like a hockey reference.
What is it with people who can’t remember where they put the last 30 things they used?'Even if'.
Every time I see one of our staff with a browser window open with so many tabs across the top that the OS can barely display the icons, let alone any text, I just want to reach for the nearest 2x4. What is it with people who can't organise their stuff?
Honestly, the apple fetish among you people is just pathetic.
This is meant in no way shape or form to be snark but I would have never guessed this if not for your explanation. That’s actually a really neat way they handle it on the laptops.I have to comment on the Notch Drama. I think Apple has done a terrible job of explaining the notch.
Some people are saying “why not just make the bezel at the top of the screen thicker hand have no notch?”
But that is exactly how this screen is set up. They did not bring the notch down to intrude into the laptop’s 2560x1600 screen. Rather, they added two small screens at the top of that screen, and then shoved the menu bar up there.
Result: the laptop still has its normal 2560x1600 screen. If you use an app with no menu bar - games, fullscreen video, other apps with no menu bar - then the app uses that entire screen. But if you use an app with the menu bar visible, the menu bar appears above the screen, which mean the app itself can use all of that 2560x1600 screen.
Visually, you get small bezels and a notch. Functionally, you get the same as always, but you’re able to use more of the screen because the menu bar is moved up into the bezel.
NGL I think this is smart and I can pretty easily move past the fact that it looks a bit silly. But as always YMMV.
EDIT to add: this is not the way the notch/island works in iPhones. On phones, the notch actually does intrude into fullscreen apps/videos/pics. The Macbook notch is a much better notch.
I believe this falls under “nothing in life is free”.We get ripped off a bit here in EU-Land as usual - 1199 USD converts to about 1100 Euro, but it costs 1499 Euro.
Yes, I know that includes tax and the USA price listed is pre-tax, but even adding on the average sales tax of around 8% in the USA that would only come to about 1200 Euro.
In the past it used to be closer to the USA price, factoring in sales tax... so it's a bit odd.
Are there tariffs in place I missed hearing about?![]()
On behalf of the Apple fetish people here, I’d like to thank you very much for taking time out of your valuable life to create a brand-new account just to kindly point out how unenlightened we are. I stand in awe of your original and constructive insight, and while I will be unable to partake of your wisdom on Ars any more because I’m about to hit the ignore button, I do look forward to seeing you disseminate many more such creative thoughtful guidances from you on more appropriate forums such as X, 8chan and cat > /dev/null .Honestly, the apple fetish among you people is just pathetic.
Does tim still block you from the teat if you don't give them 10-star reviews? Seems like it.
Is there any chance you could have a bit of journalistic integrity?
No?
close the fkn tabsWhat a stupid reply. One can be doing things and literally need dozens of pages open. If I have Exchange update get borked you can bet your butt I have many tabs open to help me troubleshoot the issue.
Also - modern browsers will deactivate tabs after they haven't been the active tab for a while and reload the page when called upon again, so it's a non-issue these days anyway.
Instead of making burner accounts to post extremely limp hate mail, have you considered doing something you might find enjoyable? Have you played Kirby Star Allies? Or Control?Is there any chance you could have a bit of journalistic integrity?
No?
Once you close and open a MacBook Air M series laptop and it turns on instantly you’ll be pushed over the edge. The MacBooks are so much better than Intel laptops it’s not even in the same league. That’s the ONE thing I wish I had at work on my Ryzen 5 Thinkpad. God it’s slow to come out of sleep. It’s pathetic in 2025.I am dangerously close to buying one of these.
I’ve still got my old Thinkpad T420. Even 12-13 years later, on paper it does what I need but in practice Optimus still sucks. So I’ve been looking around for replacements and have been thinking about trying an Apple laptop.
Oh man, things escalate quickly. Starting with $100 for ancient and/or broken, I think to myself “well, for another $100, I can move up in $ATTRIBUTE.” Next thing I know, it’s at “well screw it, I’ll just buy a new one from Walmart for $700.” And now this one seems well worth the extra $300 on top of that.
I’ll have to do some thinking about how much I actually need a laptop these days, because this is approaching “no brainer” territory.
I recently shopped for a basic laptop to do basic tasks, for an elderly relative with basic needs.$1000 for a laptop good for 'basic tasks' with effectively no storage - something that chromebooks accomplish just fine for under $200.
...
Less heat? Hardly. More heat. Because no fan.I applaud Apple for staying true to their fanless ethos in the Air laptop lineup.
Lesser companies frequently treat fanless high-performance laptops as short-lived experiments or a one-off marketing gimmick (cough Lakefield).
For normal consumers, fanless laptops should be the norm. Less heat, less weight, longer battery life, zero maintenance, zero noise, more flexible, and just at the cost of 5% to 10% 1T perf.
...
Having a million tabs open just because you're too lazy to put any effort into closing them or organizing them is indeed "different."What is it with people who want to choose violence when they see something different?
Last I heard, the Face ID assembly (dot projector, IR camera, etc.) is too thick to put in a laptop screen.Haven't you heard? Bezels are the Worst Thing in the Entire Multiverse. Every tech review of a pre-notch MacBook told me so!
That's why the notch exists. It's also why the chassis isn't larger, to address another commenter's concern. The notch takes the screen from "16:10, with a menu bar reserving space at the top, and a camera in a thick bezel" to "16:10 plus a menu bar in bonus screen space to either side of the camera, and a bezel as thin as the chassis allows".
Face ID is another story. I wonder if Apple is too arrogant to pay Microsoft royalties on a Windows Hello patent or something.
I have an M1 Air with 16G RAM and it is overwhelmed when editing RAW photos in Lightroom. I've been considering upgrading to a 14" MBP but wonder if this Air + 24G RAM will do the trick? Any opinions?
This isn't true. You've been able to extend a Mac desktop since 1987 when the Mac SE came out.why does nobody talk about Mabooks not being able to output to two monitors and have extended view and not mirrored. yes they can output to two or more monitors but having to use all mirrored is not very practical.
Huh, what are you referring to? Our hotdesking office has USB-C docks we plug into, which have two external Dell monitors. By default when we plug MacBooks into them it gets extended and you can drag the mouse pointer all the way from one side of the internal screen across to one side of the second monitor. (Ironically I actually made the two external monitors mirror each other in macOS to give me effectively two monitors, because I found it less disruptive this way as it matches my setup at home).why does nobody talk about Mabooks not being able to output to two monitors and have extended view and not mirrored.
I applaud Apple for staying true to their fanless ethos in the Air laptop lineup.
Lesser companies frequently treat fanless high-performance laptops as short-lived experiments or a one-off marketing gimmick (cough Lakefield).
For normal consumers, fanless laptops should be the norm. Less heat, less weight, longer battery life, zero maintenance, zero noise, more flexible, and just at the cost of 5% to 10% 1T perf.
4+6 cores is more than enough for casual and moderate usage.
//
To be blunt, I’m greatly disappointed almost every Lunar Lake and Qualcomm Oryon laptop chose actively-cooled designs.
Just make one SKU fanless-only. Windows OEMs have an obsession to eke out a 2% perf win for 15% more power.
I'm mostly a software developer (though I'm also mostly a manager and system architect and VFX supervisor and business owner too... but I'm gonna pretend I still spend 8 hours a day coding. Under no circumstances do I make YT/TikTok/Twitch videos).They were once upon a time, and I would argue the very top of the line models still are. But perhaps, a better term than 'luxury' market would be 'pro' market - there are a lot of creative pro's who use top of the line, expensive Mac laptops for their work - many people in the music industry, graphic design/digital art/etc,, I think a lot of architects maybe use Macs.
Virtually every Youtube video I see anymore about programming, a LOT of programmers are switching to Macs too. They will use it a lot like Linux in terms of actual dev workflows (for example, I've seen videos of people using vim/neovim on Mac, doing tons of command line work - which honestly, puzzles me - if you are mostly working in the command line and vim anyhow, why not just use Linux?
But, I think they use Macs because 1) it's better hardware than comparable PC laptops, and 2) gives them very good video tools for making those YT/TikTok/Twitch videos, which is really what that particular market's core business is, not so much programming as making social media content ABOUT programming.
You misunderstood my post. This isn't about "having as many pixels" or "losing pixels"—it is obvious apps didn't lose pixels. I'm discussing wasted pixels on the left & right of the notch, when the Menu Bar is on auto-hide.
I'd try my setup first: with the menu bar hidden, the notch does intrude into the app's new space, because the app now maximizes into the top 3% of the screen → the notch is in the middle of that 3%. Thus, the center of the app clearly gets intruded on by the app.
See my actual point with an auto-hidden Menu Bar:
Clearly, most people leave their Menu Bars fully visible all the time, so they rarely interact with my dilemma.![]()