It's easier to tell the teacher Billy is cheating in the race when he beats you, rather than train hard and beat him.
You know what really annoys me about all this, is how all these companies seem to think they know "what the consumer wants" and how "the consumer doesn't understand..."
It's bullshit. I know what I want. To see all these douchelords on their knees, BEGGING US TO BUY THEIR THINGS AGAIN