This year it really feels like Apple is creeping into the old Detroit 3 building-to-a-price-segment philosophy. Meaning, "where can we cut costs to force upgrades?"
This is one of the richest companies in the world with a non-union workforce, mind you.
Everyone has to build different devices for different segments, of course, but are all the devices sincere? The Ford Focus and Toyota Corolla were sincere in ways that the old Cavalier and Escort weren't. Apple's adherence to 3+ models in everything (pencils?) seems increasingly artificial and phony.
I understand inflation, and that the home buttons were increasingly outdated, but they had options here and a lot of clever engineers without much going on it seems.
They always have the most powerful engines now, I notice.