It's difficult what's profound and what is not. When you look at the average general knowledge, especially in the States, people are morons who can't even find their own country on a map. If that's how ignorant most people are, why can't we call that profound? Similarly, someone with good general knowledge probably knows stuff that would have sounded extremely profound to savants from 300 years ago. How do we measure what the average knowledge should be, when that knowledge always increases? Do we take the average population knowledge?