With the Apple Watch Ultra 3, Apple introduced a new 3D-printing manufacturing process for the titanium shell – allowing the company to save on raw materials, improve on cost, and use 100% recycled titanium powder. The company also uses 3D printing for the titanium version of the Apple Watch Series 11, as well as the USB-C port on iPhone Air.
Now, the company is looking to expand that process to aluminum – allowing most Apple Watch shells to be 3D printed. Further ahead, it may even come to the iPhone, per Mark Gurman’s Power On newsletter.
As we heard last month prior to the announcement, Apple adopted a new lower cost aluminum manufacturing process with MacBook Neo. This allowed the company to still keep a strong, durable aluminum chassis in its cheapest MacBook ever, even though plastic is often associated with cheaper products. Up until 2010, Apple even offered a cheaper white plastic MacBook.
However, even though this new aluminum manufacturing process is cheaper, it isn’t utilizing 3D printing. It does utilize as little metal as possible, and MacBook Neo uses 50% less aluminum than traditional manufacturing processes.
I’m skeptical. Not that they’ll introduce a model that’s more expensive than the MBP, but that it will be a durable differentiation. Will the MBP continue with mini-LED indefinitely? Will they go through the effort of making macOS touch enabled only to gatekeep it to a $3K machine??? Both of those seem really unlikely. And when OLED and the touchscreen make their way down to the MBP what’s going to maintain the differentiation? I don’t see how Apple maintains a separate MBP and MBU lineup for more than a year or two.New rumors about the upcoming OLED touchscreen MacBook Pro:
https://www.macrumors.com/2026/03/08/apple-planning-macbook-ultra/
It would be called the MacBook Ultra and would stand above, but not replace, the current M5 Pro/Max offerings.
...and it would cost around 20% more.
That's interesting. I think the current high-end MacBooks are already borderline too expensive. Configuring a Max laptop can already become prohibitively costly really fast, so I don't know if there's a real market willing to absorb a 20% price increase. But we'll see.
Agree. The only path in which this could make sense would be Ultra adopting a form factor that trades off pro-fiendly benefits of the current MBP; thinking of ports and battery life. Which would leave you with some kind of... luxury, Edition-style MacBook Air? Not unfathomable but unlikely, especially with the price tiers that current MBPs now occupy.I’m skeptical. Not that they’ll introduce a model that’s more expensive than the MBP, but that it will be a durable differentiation. Will the MBP continue with mini-LED indefinitely? Will they go through the effort of making macOS touch enabled only to gatekeep it to a $3K machine??? Both of those seem really unlikely. And when OLED and the touchscreen make their way down to the MBP what’s going to maintain the differentiation? I don’t see how Apple maintains a separate MBP and MBU lineup for more than a year or two.
Are any of those PC OLED laptops products that even come within two orders of magnitude of MBP volume? From everything I can tell, they are almost all either speciality lines or expensive, small-take-rate options on more mainstream business or workstation lines.^ Agree with you directionally, and this did make sense in 2012: a time when high-density laptop displays were nonexistent. But today? PC laptops have been running the OLED race for years already, and many exist with resolutions at or exceeding retina density.
There is ABSOLUTELY a market for a MacBook Ultra. Professionals that need every ounce of speed that the (presumedly exclusive) M6 Pro and Max chips will offer over the still available M5 MacBook Pros, and also a second group of price insensitive, high-end consumers who just want the best. There are a LOT more of that second group in the world than most nerds realize.
Plus by making it an uber-tier above the MacBook Pro, it can be a high cost/low volume product not hamstrung by having to hit mass sales figures.
And assuming this is the plan, I think it increases the chance there won’t even be a base M6 chip. Apple can move to the super expensive 2nm process on just low volume, high margin chips, especially as they now have competition for wafer space at TSMC. Everything else says on the M5 family for an entire cycle.
There’s a whole class of executives/managers who have a MBP for (waves hands) reasons, but who surely don’t need a Pro workstation. I’ve often wondered what a laptop specifically targeting that market would look like.Agree. The only path in which this could make sense would be Ultra adopting a form factor that trades off pro-fiendly benefits of the current MBP; thinking of ports and battery life. Which would leave you with some kind of... luxury, Edition-style MacBook Air? Not unfathomable but unlikely, especially with the price tiers that current MBPs now occupy.
I have two DAKboards as Clocks/Calendars/WeatherMaybe this has already been discussed in this thread but I’m curious if anyone here uses a digital wall calendar?
Just saw this MacRumors blurb Apple 'HomePad' to Offer Magnetic Snap-to-Wall Feature and More and, while I’m not sure there’s much to this particular rumor, it did get me thinking that there is a lot of obvious synergy here with several existing Apple apps/services and the whole ecosystem generally.
Edit: typos
That's the puppy's ottoman she looks out the window with. I don't think I would win that fight.Plot twist: spent all money on monitors and books, can only afford a single room. Hence the bed at bottom right.
Whether the OLED panel will truly be better from an image quality perspective, rather than just being easier to package well, is a separate question. I'm not at all convinced that the iPad Pro OLED panel is truly better than the previous Mini-LED panel at anything except true blacks. When I look at them side-by-side I genuinely think the Mini-LED panel has both a wider gamut and better viewing angles.
From everything I can tell, they are almost all either speciality lines or expensive, small-take-rate options on more mainstream business or workstation lines.
From having watched various short videos from the launch event, all 4 colours come with a white keyboard tinted slightly, rather than a black keyboard. So your statement should apply to any colour, not just citrus.I think the Neo is a brilliant machine, and i am considering one in Citrus, and Citrus makes sense due to the lack of backlight, i am guessing the panel shining on the keyboard is going to make it a non issue for late night writing which is what i am considering it for.
Alongside, but not above. They aren’t going to charge more for a laptop with a Pro chip than a Max chip.There’s a whole class of executives/managers who have a MBP for (waves hands) reasons, but who surely don’t need a Pro workstation. I’ve often wondered what a laptop specifically targeting that market would look like.
I’d also note that Apple offers 3 M series chips for laptops - M, MPro, MMax. But they only offer chassis designed to the thermal limits of two of them - the M (MBA) and MMax (MBP). There’s no chassis designed tightly to the thermal limits of the MPro.
Take those two thoughts together with the rumor that this device is going to be thinner and lighter than the MBP and squint real hard and you can almost see a MacBook Executive:
M6 Pro, high end OLED screen, touchscreen, good battery life, extremely thin and light (thinner and lighter than you could make a laptop that needed to accommodate an M6Max. Make it come only in Serious Business Black.
That would be something you could potentially keep in the lineup alongside the Pros.
The indigo one looks darker than the others, seems the silver and citrus one have a brighter keyboard, perhaps the silver one moreso than the citrus one. The indigo color is though very beautiful.From having watched various short videos from the launch event, all 4 colours come with a white keyboard tinted slightly, rather than a black keyboard. So your statement should apply to any colour, not just citrus.
Is the Dell XPS 14 mainstream? To your point, the 2880x1800 display is an upgrade. The very fact that it's Dell offering this display makes today distinctly different from the rMBP's 2012 introduction.Are any of those PC OLED laptops products that even come within two orders of magnitude of MBP volume? From everything I can tell, they are almost all either speciality lines or expensive, small-take-rate options on more mainstream business or workstation lines.
What you’re selling with the M Pro thermal optimization is “thin and light” in a way that you simply can’t with an M Max. With the 2nm node, more efficient LPDDR6 memory and the OLED screen you might be able to get an M Pro device that’s 14” and almost as light or as light as a MBA. If the n2 node is as good as advertised and you were willing to underclock it a bit relative to the M Pro in the MacBook Pro you might even be able to do fanless.Alongside, but not above. They aren’t going to charge more for a laptop with a Pro chip than a Max chip.
But I’m glad to see you second the idea that there is such thing as an executive class laptop. My contention is that those buyers can be easily pushed all the way up into the $3000 Ultra tier. No reason to make a M Pro thermally optimized version for them.
I predict MacBook Max, but the one I’d actually want to see is MacBook McBookFace.If these last releases are anything to go by, assuming the upmarket rumors are true, the new machines will be called MacBook Pro and the existing MacBook Pro will be retroactively renamed MacBook Super.
I’m not positing another model. I’m suggesting that the rumored Ultra is this model rather than a MacBook Pro update. I’m suggesting that that the svelte, sexy device gets that way by foregoing a Max. Then it would be something like this:The upcoming touchscreen M6 MacBookProUltra is assumed to be thinner and lighter. If so, I think it can easily pull double duty as a supercar flagship powerhouse device for real pros, while also being svelte and sexy enough to serve as our vanity Executive Laptop. No need for yet another model of MacBook.
I’m assuming that 20% won’t be a flat, across-the-board increase. It’ll likely be from whatever base model it starts from, likely $2200 for a 14” machine and/or $2700 for 16”, so $500-600 total. After that the rest of the upgrades will follow the standard pricing.I still have some difficulty imagining a thin, light "exec" laptop costing 20% more than an M5 Max being a thing in the current global economic context.
Agreed. I’m also skeptical that there’s really all that big a market for an executive model. I have no doubt there are people out there that would want it, but I’m not sure there are enough to make the product a success. Especially since, as you point out, those same customers are way less likely to spring for additional upgrades.Here's the thing: your actual pro users are going to spec their MBPs with a whole bunch more RAM and NAND than the median "Executive (I hate this name) MacBook" user. The bulk of high-end Mac revenue and margin will still come from professionals.
Keeping OLED away from the workhorse MBPs? It might fly for a year. But those pro users demand Apple's top performance tier; denying them the latest M-series would be a critical error, IMO.
Agreed. I’m also skeptical that there’s really all that big a market for an executive model. I have no doubt there are people out there that would want it, but I’m not sure there are enough to make the product a success. Especially since, as you point out, those same customers are way less likely to spring for additional upgrades.
Not only that, there’s the touch screen aspect as well. Adding touch capabilities to macOS at anything more than a minimalist level is a massive undertaking (and a minimalist approach is guaranteed to be a boondoggle that would make Liquid Glass’ reception appear downright welcoming) that only makes sense if it’s intended to propagate down the rest of the line, or at least to the rest of their laptops. We saw with the TouchBar what happens when Apple tries to introduce a new interface element that’s supported by only part of their product line. I can only hope they learned the necessary lessons from that failure.
That's likely to happen, although I don't like the prospect of Macbook pros getting more expensive.March ‘27 (one year after the MBP got M6) - MacBook Pro M6 Pro and MacBoo Pro M6 Max (same chonky MBP that we all know and love + touchscreen maybe).
I was going to post something along these lines, but this is perfectly summarized. This MacBook Ultra (and the iPhone Fold/Ultra, for that matter) are K-shaped economy plays.This strategy would make sense in a K-shaped economy in which the rich get richer and the poor get poorer. An "executive model" could be a big seller for the fairly substantial number of folks who are doing well, while the Neo would be targeted at...just about everyone else.
I don’t have any numbers on what percentage of users buy a MacBook because they “need” it versus conspicuous consumption, but I have a strong suspicion that it’s tilted towards the executive class more than you might think. We just had a meeting with a software vendor that’s a Mac shop. Everyone including the sales people and project manager showed up with MBPs. The sole implementation person at this meeting? MBA.Here's the thing: your actual pro users are going to spec their MBPs with a whole bunch more RAM and NAND than the median "Executive (I hate this name) MacBook" user. The bulk of high-end Mac revenue and margin will still come from professionals.
Yeah, I don’t think it would even be a year. My guess would be that if Apple went this road, the Exec Book would have exclusivity on the OLED and M6 Pro for about 3-4 months. Late October Exec Book intro, January or February MacBook Pro. I’d also guess that the Exec Book would neither need nor allow the amount of RAM of a MBP.Keeping OLED away from the workhorse MBPs? It might fly for a year. But those pro users demand Apple's top performance tier; denying them the latest M-series would be a critical error, IMO.
Not necessarily. The 2nm node could be so much more power efficient that in conjunction with the OLED display it allows Apple to make an M6 Max fit in an enclosure markedly thinner than an M5 Max could… But I have my doubts about just how much thinner they could go with that which is why I’m musing about an M6 Pro - specific device.If the rumor MPB Ultra is thinner than the Pro, the "Max" chip is ruled out. Which means that users won't get top power and top features (OLED) at the same time. I don't think Apple ever did so for laptops.