"Hatchback" colloquially refers to something like a Golf or Focus. This is not that. It's still a three-box shape with three roof pillars, four doors, and a low ride height, and most readers would categorize it as a sedan. And fastback sedans are a thing.I agree with other posters, it's not a wagon/estate but it has a (sloping) fifth door, so it's a hatchback. But Ars insists on calling it a sedan nevertheless, as they've always done.
Vast majority of their sales in Europe (I've heard numbers as high as 70%) go to corporate leasing (i.e. leasing for executives to drive around in). Since they pay a fraction of the true cost (rest of the price is paid by the tax payers) value proposition is very different. That's the market VW, Audi, BMW and co are going for and that is why cars are getting worse and worse, those driving don't pay much so they don't care, and nobody asks tax payer anything anyhow.I don't think Audi's problem is its styling. It doesn't look like a '90s model - it really does not - and entry-level European executive sedans are by their nature conservative, bland designs.
The cheapening of the interior and driving experience, reliability, and expensive maintenance is the problem, and they seem clueless about how to address those things.
Nah, you really won't. Nobody gives a shit. Sure, my car's a tall station wagon. Call it whatever. Crossover drivers seem to have a free parking pass in your head, but I assure you none of us actually cares much what you think about our cars, and you spend vastly more time thinking about what we drive than we will ever spend on the inverse.Yes. Like a crossover is a tall station wagon. But shush, you'll step on people's insecurities if you mention that.
If you reshape the rear quarter and hatch shape a bit, you've redesigned the roof pillars, and that requires separate certification and testing under US law, because the US requires much higher roof crush strength than other markets. It's never trivial, ever, to offer multiple body styles in the US, so if you do, it's got to be a guaranteed sales home run. And wagons aren't, to put it bluntly.Rear hatch seems better than a traditional sedan trunk, but its silly to not offer this in a wagon format. All you'd do is just reshape the rear quarter and hatch shape a bit.. I think the hinge itself could stay right in the same spot, right?
The cheapening of the interior and driving experience, reliability, and expensive maintenance is the problem, and they seem clueless about how to address those things.
I used to really love Audi's designs. They've utterly lost their way, you're so right, it's utterly bland.That A5, in that color, is the blandest vehicle I could imagine. Just buy a Camry, it has more personality. The S5 looks marginally less boring but those front air scoops are stupid.
taillights are available on the Prestige trim, but unlike in other markets, they are not allowed to be animated while the vehicle is in motion in the US.
OLED taillights
I dunno. I actually kind of like the wider grille shape, and the grille and headlights work well together. Not a giant fan of all the tinsel they've jammed onto the lower fascia, but overall I think the front end is not boring and basically decent looking. The rest of the design is utterly boring but there's only so many ways to do a sedan; that said the outgoing A5 Sportback was about 9000x better.I used to really love Audi's designs. They've utterly lost their way, you're so right, it's utterly bland.
Here we are, the Audis look like the most generic cars, and the Kias are making bold choices. 2025 ...
To me, besides the 3 box shape, I also take into account if the rear window moves or not when you open the trunk. If the window doesn't moves it's a sedan, if it moves it isn't."Hatchback" colloquially refers to something like a Golf or Focus. This is not that. It's still a three-box shape with three roof pillars, four doors, and a low ride height, and most readers would categorize it as a sedan. And fastback sedans are a thing.
I will never understand why people get so wrapped around the axle about which rigid, unchanging category a given car slots into. There's lots of overlap between form factors and their names are all descriptive, vague marketing terms. It's kind of dickish to snipe at an author because they fail to use your preferred, subjective definition of what a sedan is. Hatch, fastback, sedan, who cares?
The front end looks... familiar.View attachment 111907
I had the same thought immediately. Wow that looks like a damn Ford Taurus!The front end looks... familiar.View attachment 111907
My hatred of capacitive buttons is why I passed on the Nissan Aryia, Toyota bZ4x, Hyundai Tucson PHEV, and a number of other vehicles. And some cases, those were capacitive buttons in piano black. What the actual fuck where those designers smoking.Dear car UX people; capacitive buttons were a compromise on smart devices to dynamically make use of the same limited screen real estate for multiple things depending on context, while giving up on muscle memory and feel.
A car steering wheel does not change according to context, and the users eyes are supposed to be ON THE ROAD not checking visually which button you’re pressing. You’ve might think that capacitive buttons are sleek, cool and modern, but in reality it just make you seem like complete amateurs since you’ve completely misunderstood all the reasons why capacitive touch buttons were a thing in the first place.
Hire better designers, or get ready to lose a lot of sales to brands that do.
That might be a justifiable option if the USB-C ports were 150W instead of the baseline 7.5W, but when even the Kia K4 includes USB-C ports standard, it comes off as greedy as hell."the $3,600 Premium Plus package is likely a must-have, as this adds adaptive cruise control, a heads-up display, top-down parking cameras, and some other features (including USB-C ports)"
Your point is very much supported by the article; USB-C ports requires the "Premium Plus" package!?
You entrust the life and safety of your family to their product. Why any designer would optimize for pretty product shots over usability and safety in that context is beyond me.My hatred of capacitive buttons is why I passed on the Nissan Aryia, Toyota bZ4x, Hyundai Tucson PHEV, and a number of other vehicles. And some cases, those were capacitive buttons in piano black. What the actual fuck where those designers smoking.
Depends on when the shots were taken. We had some wildfire smoke problems on the Western Slope last week.Nice to see beautiful photos of my state but it looks like Denver’s brown cloud made it all the way to Aspen! We often have air quality issues at Rocky Mountian National Park, an amazingly wild high mountian preserve that collects a lot of polluted air all summer long.
You can get a wired to WiFi CarPlay adapter on Amazon or elsewhere for like $50 that works surprisingly well IMHO. It actually connects faster and more reliably than a lot of built in wireless CarPlay implementations I’ve seen.I really really really love my 2018 S5. Perfect balance of practicality and sporty fun. No touch screens, just lots of convenient buttons and levers.
I really want a version of this car with some minor modern upgrades (Wireless CarPlay). Its so close to a perfect car, and they're ruining it
Just give me the 2018 with more modern styling, add a touch screen but keep the physical buttons and switches!
This. Fairly recently I bought a BMW 230i instead of a Golf GTI. At the time, the 2025 GTI hadn't arrived yet with its real buttons. The capacitive buttons on the steering wheel literally ruled out the Golf for me, despite my wife and I having owned several Golfs prior. Given that half the appeal of their cars is their good design, it's shocking to me that VW/Audi would make such an incredibly stupid design decision, and continue to make it with the new A5!More capacitive controls in a premium badge . Audi lied when they said they were bringing back proper buttons . They’re not getting my money again when I turn in my q4 lease.
As much as I give my Integra some crap for its Civic roots showing a lot for the price point, you will not find me complaining about the fact that it uses the Civic climate controls which is all clicky knobs, buttons and vents that are adjusted manually.This needs to be law. Nothing I need to turn on, off, up, or down in my Tacoma is on a screen. It's not as nice to drive as a nice sporty sedan, but it sure is nicer to live with.
It's actually a fastback, not a hatchback, if we're trying to get pedantic. And a fastback sedan is a thing. It's just a way to describe the body type, number of doors, and style of trunk.I agree with other posters, it's not a wagon/estate but it has a (sloping) fifth door, so it's a hatchback. But Ars insists on calling it a sedan nevertheless, as they've always done.
The Honda CRX is a hatchback. These definitly do not fit my definition.That's what Honda will tell you. It may just be semantics, but I think of hatchbacks as cars with the hinge for the hatch at the back of the car. I prefer that look in cars like the GTI or the 5th gen Civic hatchback.
Audi really wants to draw the eye to those front air ducts on the S5.
You stated precisely what I was thinking when I saw the images. Just unimaginative and boring. Could be a toyota, or a kia, or hyundai.That A5, in that color, is the blandest vehicle I could imagine. Just buy a Camry, it has more personality. The S5 looks marginally less boring but those front air scoops are stupid.
Other notes:
- It's just way too much screen. Obviously the marketing geniuses are in a race with BMW and Merc to see who can add more useless screens to the cars in order to sell premium packages, but I'll pass hard on it. All I want is a reasonably sized panel with great CarPlay/Auto integration and not much else (love the display in my CX-50).
- Too much capacitive touch everywhere. Our Mk8 GTI has most of the same parts bin touch controls, and they suck.
- Rear hatch seems better than a traditional sedan trunk, but its silly to not offer this in a wagon format. All you'd do is just reshape the rear quarter and hatch shape a bit.. I think the hinge itself could stay right in the same spot, right?
- Piano black:
My hatred of capacitive buttons is why I passed on the Nissan Aryia, Toyota bZ4x, Hyundai Tucson PHEV, and a number of other vehicles. And some cases, those were capacitive buttons in piano black. What the actual fuck where those designers smoking.
My congratulations: you made every point that I was going to make—but you made them much more eloquently.That A5, in that color, is the blandest vehicle I could imagine. Just buy a Camry, it has more personality. The S5 looks marginally less boring but those front air scoops are stupid.
Other notes:
- It's just way too much screen. Obviously the marketing geniuses are in a race with BMW and Merc to see who can add more useless screens to the cars in order to sell premium packages, but I'll pass hard on it. All I want is a reasonably sized panel with great CarPlay/Auto integration and not much else (love the display in my CX-50).
- Too much capacitive touch everywhere. Our Mk8 GTI has most of the same parts bin touch controls, and they suck.
- Rear hatch seems better than a traditional sedan trunk, but its silly to not offer this in a wagon format. All you'd do is just reshape the rear quarter and hatch shape a bit.. I think the hinge itself could stay right in the same spot, right?
- Piano black:
That A5, ... Rear hatch seems better than a traditional sedan trunk, but its silly to not offer this in a wagon format. ...
I know, I owned a '99 A4 Avant, which I loved (K04, coilovers, etc.. first car I ever modified and I lOVED that thing). Came very close to picking up a later model A4 a few years ago. I guess my point was just frustration WHY they don't bring them here. Another poster made the probably correct answer that they have to crash test them separately from the sedans.Agreed on all points, with one minor quibble – Audi absolutely do make hatchback-/wagon versions of all their sedans, A3*, A4, A5, A6, the A8 being the sole exception. It's just that they don't offer all of them in regions where consumers don't buy hatchbacks/wagons, like here in the US, for example.
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(* – technically the A3 Sedan being a sedan version of the original A3 hatchback, since the latter came to market first)
I'm not sure that's really the reason for Audi not bringing their full fleet of wagons over here. People just don't buy wagons. And for the very few affluent ones that do Audi's got the über-niche RS6 Avant, which at some point, probably when the A6 Avant Allroad was introduced, had to be crash-tested as well. But let me also put out that I wasn't able to dig up any kind of definitive source for that hunch of mine, so in the end it's just one nerd's gut feeling vs. that of another ("me").... Another poster made the probably correct answer that they have to crash test them separately from the sedans. ...