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Start with the sensors, then design the rest: How Zoox built its robotaxi

The bidirectional design has some clear advantages for a working taxi.

Jonathan M. Gitlin | 87
A zoox robotaxi drives down the Las Vegas strip at night
Zoox took an original approach to its robotaxi design. Credit: Zoox
Zoox took an original approach to its robotaxi design. Credit: Zoox
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These days, the hype is all about AI and robots, but almost a decade ago, the tech du jour was self-driving. You couldn’t swing a lanyard at CES for the latter half of the last decade without hitting a robotaxi; post-COVID, the number of startups has shrunk, but the technology has definitely matured. Go to the right cities—San Francisco and Austin, Texas, spring to mind—and you might see dozens of sensor-festooned vehicles among the downtown traffic.

The pod-like robotaxis belonging to Zoox stand out. Other robotaxi developers are retrofitting existing vehicles like Hyundai Ioniq 5s with sensors and the computing power necessary for self-driving. Zoox, which was bought by Amazon in 2020, did that with its test fleet, but as it starts to offer ride-hailing services—currently in Las Vegas and San Francisco—it’s doing so with a purpose-built design that looks like it just drove off the set of a big-budget sci-fi production.

“A robotaxi is not a car; it’s not a human-driven vehicle, and the requirements are wildly different, although it has to live in that world,” explained Chris Stoffel, director of robot industrial design and studio engineering at Zoox.

It all starts with the sensors, each perched on a little ledge projecting from the top four corners of the robotaxi’s body. From up there, each has an unobstructed, high-level view, giving the Zoox robotaxi good situational awareness, particularly straight ahead. “Because we don’t have a traditional hood, we’ve optimized our frontal coverage in a way that would be nearly impossible on a retrofitted vehicle,” said Zoox director of sensor engineering Ryan McMichaels.

A Zoox robotaxi picks up riders
Zoox’s robotaxi has a friendly, welcoming design.
Zoox’s robotaxi has a friendly, welcoming design. Credit: Zoox

Then there’s the fact that the robotaxi doesn’t care whether it’s coming or going, thanks to its symmetrical, bidirectional design. The advantages are tantalizing, particularly for a vehicle that’s going to be summoned on demand. There’s no more need for a three-point turn, and with its symmetrical steering axles, it should have unparalleled agility. For example, since both axles have the same degrees of steering, the Zoox robotaxi can crab walk far more effectively than the GM Hummer EV performing its party trick.

“Not only do we do that for the maneuverability, but also the redundancy of the vehicle,” said Stoffel. “The hardware inside of the vehicle, it’s the same rack, it’s the same EDU on both ends, same battery pack—kind of split in both ends—two HVAC units. There’s a lot of redundancy built in there. It kind of got the kitchen sink of redundancy as we wanted to make sure this first product really could complete the mission,” Stoffel told me.

“We’re picking people up and we’re dropping them off. How do we do that better than anyone else? The idea is to get into a spot that no one can or down a street or maneuverability that no one can, because we are really focused primarily on dense urban areas at the moment,” Stoffel said.

Zoox robotaxi interior.
The interior is designed to be calming.
Hard-wearing, but functional.

I haven’t had a chance to try out the rider experience yet, but I’m curious to see how it compares to the black cabs I grew up with in London. Those aren’t symmetrical, but they do have extremely tight turning radii, and an interior for riders that seats five with a pair of rear-facing jump seats—the best seat in the house for some.

Zoox’s interior is a little more stylish than the passenger compartment of a London taxi, though, with cup holders and wireless charging pads on both benches. “When you get into the vehicle… designing for calm is what we’ve wanted to go for. And the way we do that is nothing demands your attention. When you get into this thing, it’s very simple, it’s very clean, very continuous. Nothing is demanding your attention, allowing you to settle in. As simple as just doing your seatbelt and hitting go, you’re on your way,” Stoffel told me.

Zoox’s robotaxis are currently deployed in Las Vegas, San Francisco, and Austin, with Miami next in the works.

Photo of Jonathan M. Gitlin
Jonathan M. Gitlin Automotive Editor
Jonathan is the Automotive Editor at Ars Technica. He has a BSc and PhD in Pharmacology. In 2014 he decided to indulge his lifelong passion for the car by leaving the National Human Genome Research Institute and launching Ars Technica's automotive coverage. He lives in Washington, DC.
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The people designing and deploying these are tech bros who, somehow, think there's mountains of money to be made in not-mass-transit. Which it shows.

They don't consult proven technologies like trams running on rails that have been driverless for years--that can move a lot of people, very safely, quite efficiently given good transit-law (like transit vehicles should always have superior right-of-way like ambulances and LEOs and firefighters)...instead they think The Future are these small ugly not-quite cars that are designed to look good as a tech demo or from a crappy B sci fi flick.
Dissenting opinion here. I've taken mass transit across the world and I've seen some of the best tram systems in Europe but they don't get you everywhere. There are destinations that still require walking long distances or a short rideshare fare even after a long tram or subway journey.

With a robotaxi, your little party can have a long conversation from the office or your doorstep all the way to the destination in privacy and comfort. Robotaxis won't replace other forms of transit that can carry more passengers but that's not the point - sometimes a hub and spoke model works best, sometimes you need a point-to-point option, and a smart transit system combines both.