When the McLaren Artura reaches the road later this year, it will do so riding on the world’s first “Cyber Tires.” Made by Pirelli, the tires feature an evolution of the tire pressure monitoring systems (TPMS) that are now fitted to new cars. Normally, those sensors are in a car’s wheels, but Pirelli has here embedded them in the construction of the tire, where they measure pressure, temperature, and acceleration.
That little snippet of information from the Artura press briefing left me intrigued, if a little skeptical. So I reached out to Pirelli to see if it could convince me that smart tires are a good idea.
“Now we have the technology to install at industrial level a sensor inside the tire and, most of all, integrate the sensor into the car itself,” said Piero Misani, Pirelli’s senior VP of R&D. “You can put in a sensor, you can put in an app [linked to a tire], but this is not a dialogue between the tire and the car. That is something that is a standalone system. With the McLaren Artura, we believe that we’ll be the first to fully integrate a sensor in the tire with the car’s electronics.”
The idea dates back a few years to when Pirelli was thinking about ways to improve tire-pressure monitoring. “They took a quite ambitious choice to put a sensor in the tire because this is where you get most of the information. If you want to really extract information from the ground, the only point which is touching is really the [contact] patch area,” said Corrado Rocca, Pirelli’s head of R&D.
Rocca and Misani see the potential for tires to act as yet another distributed sensor platform, crowdsourcing data about the road conditions to other cars and to the layer of connected infrastructure that we’re told is just beyond the horizon. At a recent CES, Pirelli demonstrated this idea with a Cyber Tire that could warn other road users if it encountered hydroplaning, for example. But it turns out that the Cyber Tire might have practical benefits right now.
“For the first time, the car knows which tire is mounted, which means that this applies to all the electronic systems in the car,” Rocca explained.


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