From time to time, Lamborghini does the unexpected. Not so much recently—many expected a new SUV from the Italian exotic automaker—but Lamborghini stunned automobiledom in the 1960s and 1970s. The original Miura sports car blueprints were initially thought by some to be for a race car, not a street car. Then, the Countach rewrote the exotic car design book and instantly became holy.
The next shocker was the LM002, a huge four-wheel-drive off-roading beast that actually began life in “LM001” phase as a proposal for a light-duty military vehicle. When not even one government nibbled at the thought of a military off-roader designed and built by an Italian company famous for temperamental exotic cars, Lamborghini had a major rethink and built highly revised LM002s from 1986 through 1993 for public sale. Most went to the very wealthy.
But more recently, as Lamborghini plays nice with its Porsche, Bentley, and Audi siblings and discovers the opportunities of platform sharing, the brand has also grown in its thinking and execution. Lamborghinis are now—deep breath—just about reliable enough to be used everyday. Couple this with the fact that more than half of Porsche’s sales now come from SUVs, and it indicates there’s room in the market for the Urus, the Lamborghini of SUVs.
Be forewarned, though. The costs involved are very nearly military, too. Starting at about $200,000 and parked at a whopping $261,000 as you see here with nearly all possible options, the Urus had better be a supersport-utility, as Lambo executives put it. The evidence backs up the claim.
Numbers and specs aplenty
First off, the numbers are pretty staggering. At 4,843 pounds (2,197 kg), the Urus weighs more than two of the giant bulls its actually named for. And like other bulls that buck and tangle riders, it defies physics by handling like a car half its weight. Nothing so heavy should handle so well, and this is the most stupefying thing about the Urus—not the brutal acceleration, not the room inside, not the outlandish design. Rather, it’s the fact that such an SUV can perform like an exotic car. Others try. Mercedes offers multiple AMG editions of its SUVs and they’re damn fast, but none of them have the well-rounded eagerness of the Urus.


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