SEATTLE—When introducing its sportback successor to the A4, Audi minced no words about its intended consumer target: the frequent car updater who is this close to switching to an SUV.
After a few hours’ drive in two flavors of this upgrade, the 2018 A5 and S5 Sportback, I was inclined to agree. If you want a luxury car with the length and carrying capacity of a boat, but not the sense that you need maritime credentials to steer it, then Audi’s new sportbacks might be enough to stop you from buying into America’s fastest-growing car-purchase sector.
0-60mph in a heartbeat—with room to spare
That niche is important to mind here, because unlike last year’s A4 sedan, Audi is not offering a sub-$40,000 option for these models. The 2018 A5 Sportback will set you back nothing short of $42,600, while its beefier S5 sibling, whose upgrades include a 3.0L engine and S Sport Suspension, starts at $54,400.
Each car also comes in a Prestige trim level, which will set you back $50,200 and $58,800, respectively. Opting for this higher spec includes, among other things, the handsome Virtual Cockpit” 12.3″ LCD display directly above the steering wheel and a separate, tiny heads-up display shined into your windshield’s lowest point, which will display speedometer and next-turn information. The price tag only grows if you add the sports package to either, which was different for each car (S line Sport for the A5, S sport for the S5). The S5’s S Sport Package includes thicker roll bars, stiffer springs, red brake calipers, and adaptive suspension. Neither car comes with a Driver Assistance Package by default, as well, and this wasn’t enabled in any sportback that I drove.

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