In recent months, T-Mobile advertising has been laying into AT&T, criticizing the carrier for hobbling a hot phone with slow network speeds. Either that was a form of flirting, or AT&T decided it needed to silence those commercials once and for all. Today, AT&T announced a $39 billion deal with T-Mobile’s parent company, Deutsche Telekom, that will see T-Mobile’s customers and infrastructure become part of AT&T, creating the US’ largest cellular carrier, and the only one to offer GSM phones.
For Deutsche Telekom, the deal solves a lot of the problems that T-Mobile faced as the fourth-largest carrier. It no longer has to maintain a large network and retail infrastructure to support a smaller carrier base, and won’t face the enormous cost of upgrading that infrastructure to the coming LTE 4G standard. T-Mobile was the only one of the big carriers not to have a clear 4G plan in place; AT&T and Verizon have committed to LTE, while Sprint has been pushing WiMax.
| See our analysis of the deal: Higher prices, fewer choices if AT&T swallows T-Mobile |
|---|
| Internet explodes with snark, anger, despair over T-Mobile’s sale |
But what about the 4G speeds T-Mobile has been advertising? Those come courtesy of HSPA+, an improved form of current technology that provides maximum speeds of 84 Megabits/second, a touch slower than LTE’s 100Mbps, but significantly faster than vanilla HSPA. Still, the enhanced speed seemed to offer bragging rights over AT&T, which has yet to launch its LTE network.
Except AT&T has also made the upgrade to HSPA+ in some areas; it’s just not advertising itself as offering 4G, presumably to avoid consumer confusion when it starts releasing LTE devices. Bewildered yet? It gets worse. Even though it’s not promoting it in its advertising, AT&T’s website lumps HSPA+ and LTE in the 4G category.

Loading comments...