As a rule, Apple doesn’t focus on budget-friendly gadgets. And that strategy has worked well over the last two decades—the company’s predilection for premium products at premium prices (not always unreasonable or uncompetitive prices, but premium ones) has paid off in the form of consistently extraordinary revenue and profit margins.
Apple iPad (2021)
But the handful of explicitly price-conscious devices Apple does sell, including the $329 10.2-inch iPad and the $399 iPhone SE, are some of the most quietly excellent devices it makes. They use processors that were in Apple’s flagship phones just a couple of years ago, rather than mediocre cut-rate chips that were purpose-built for cheap devices. You get years and years of software and security updates, unlike the paltry two years that Google wrings out of phone makers who participate in the Android One program (to pick one example). And while Apple cuts costs by recycling years-old designs and parts, it usually doesn’t skimp on construction and materials, so your hardware still looks and feels nice despite being a bit dated.
That’s all you need to know about Apple’s 9th-generation iPad, which you can still pick up for $329 starting September 24. I am sure that more people are going to read our review of the 6th-generation iPad mini, because it has a brand-new design and a cutting-edge processor in it. There’s certainly more to say about that device. But a whole lot more people are actually going to buy and use this ho-hum, workaday, plain-old iPad.
What’s new?
| Specs at a glance: 2021 Apple iPad (9th-generation) | |
|---|---|
| Screen | 2160×1620 10.2-inch (264PPI) touchscreen with True Tone |
| OS | iPadOS 15 |
| CPU | Apple A13 |
| RAM | 3GB |
| GPU | Apple A13 |
| Storage | 64GB or 256GB |
| Networking | 802.11 ac Wi-Fi, Bluetooth 4.2 (LTE optional add-on) |
| Ports | Lightning, 3.5 mm headphone jack |
| Camera | 8MP rear camera, 12MP wide-angle front camera |
| Size | 9.8×6.8×0.29 inches (250.6×174.1×7.5 mm) |
| Weight | 1.07 pounds (487 g) for Wi-Fi model; 1.09 pounds (498 g) for cellular |
| Battery | 32.4 Wh |
| Starting price | $329 (Wi-Fi only) |
| Other perks | Apple Pencil support, Smart Connector |
Double the storage
The 9th-generation iPad’s biggest improvement bar none is the upgrade from 32GB of storage to 64GB, the first capacity bump ever for a $329 iPad. Whether you intend to use the iPad as a cheap laptop replacement, a large-screened extension of your iPhone, a portable smart TV, or a tablet for your kid, 64GB of storage is livable in a way 32GB just isn’t in 2021. That’s 32GB of additional storage for apps, photos, games, and locally downloaded TV shows and movies to get you through long plane or car trips.

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