Function of Beauty’s membership is made of haircare dreams



If you’re passionate about your locks, the health of your hair can dictate a large portion of your happiness. Whether it’s the changing of seasons, the environment you surround yourself in, a few new life alterations or even time, they’re all bound to affect your mane. 

Carlos Wesley, a cosmetic surgeon and hair loss specialist in New York City, explained that our hair changes every four to seven years.

“We are born with 100,000 hair follicles on our head that are all preprogrammed to go through a certain growth cycle,” Wesley told Allure in 2015. “The typical cycle is about four to seven years.”

One way you can capitalize on your evolving hair follicles is with the Function of Beauty membership program which allows you to tap into their customizable products on a more frequent basis and tackle any hair needs you may have. 

While Function of Beauty usually supplies customers with their 16-ounce bottles of shampoo and conditioner, the brand is offering smaller bottles (8 ounces) for more flexibility, included in the FOB membership. This will give users the opportunity to change the custom formula of their shampoo and conditioner as their hair needs change — which can be more frequent than we think! 

Function of Beauty

The best part? Function of Beauty is offering 50% off your first order of custom shampoo and conditioner, plus 25% off your orders forever when you subscribe to their membership program.

Function of Beauty, which was founded in 2015, launched with the brand promise to help customers embrace their natural and unique hair type with custom options. The company was created by a team of world-class MIT engineers, cosmetic scientists and developers. Each product is individually formulated in FOB’s first-of-its-kind factory in Catawissa, Pennsylvania, using the latest science and technology to help ensure that the formula is just as unique as you.

While the brand first started with shampoo and conditioner, they also have a leave-in conditioner, a special purple shampoo for blondes, hair serum, hair mist and more. More recently, they have also branched out into the world of body care and skincare.

Function of Beauty

Here’s how the process works: First, you start by taking a quiz to build your hair profile. FOB asks you about your hair type, structure and scalp moisture. Then you select up to five hair goals (with an option of a silicone-free formula) and choose your fragrance. FOB currently offers seven different scents including mango, lavender, rose, peach, eucalyptus, pear and a fragrance-free option. 

When you’re a subscribed member, FOB allows you to change your hair preferences and goals each month to ensure your hair is as healthy as possible.

After that you choose your fragrance strength: light, medium or strong and add your first name (or nickname!) to be printed on each bottle. Lastly, choose the color of your shampoo and conditioner or go with the dye-free option, which is white.

After going through this process, you choose what size bottles you’d like and how often you want to get replenished. Function of Beauty’s custom shampoo and conditioner set starts at $60 for non-members, but if you subscribe, you’ll get your first set for $29.99 and 25% off all future purchases.


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