Microsoft unveils a boxy new Windows-inspired logo
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We've got an app for that...
http://youtu.be/EhkxDIr0y2U
They really should make it so that when you press the colors on the logo...
http://youtu.be/KVzZVYtt64I
It'll make the same sounds.
http://youtu.be/EhkxDIr0y2U
They really should make it so that when you press the colors on the logo...
http://youtu.be/KVzZVYtt64I
It'll make the same sounds.
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I like the 1987 logo best. But this change is a good thing. I wish they had gone for the Microsoft store logo though. Its the same 4 blocks, but with the lower inner corner a ligher shade of colour. http://emea.microsoftstore.com/UK/en-GB. You can still see it in the browser tab icon.
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DaVuVuZeLa
Ars Tribunus Militum
Louis XVI":z7opifi6 said:
It's a bloody corporate logo! How tasteful does it have to be, really?
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I take it as an omen of how well Windows 8 will be received by the general public.
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This logo works better than the others in my opinion. It might connect better with the new Windows logo if the new Windows logo wasn't so terrible. But, in fairness, the new Windows logo is terrible in order to reflect the new Windows look.
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OK, I kinda get that.
The "windows" in the logo have colors. Cyan represents Windows (I guess) and Orange represents Office, but what does green and yellow represent. I'd have to see logos for other MS products to make sense of it all.
The "windows" in the logo have colors. Cyan represents Windows (I guess) and Orange represents Office, but what does green and yellow represent. I'd have to see logos for other MS products to make sense of it all.
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Shinzakura
Ars Scholae Palatinae
I think a lot of you are missing the point. The logo is supposed to convey simplicity (which is what MS is going for with the layout) and yet harkens back to their history via the Windows color squares. Personally, I like it. The fact that they went so far as to change the corporate look tells me they're gunning for change, though time will tell if they're successful or not.
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Shinzakura
Ars Scholae Palatinae
acrodelpi":2p4v6eyy said:
Green I suspect means XBox. Yellow for Surface, maybe?
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I think that's only because Windows is older and more widely used than everything else Microsoft does. The new logo is more like the old MS Store logo, and is also quite similar to the old Office logo; in other words, it ties together the logos they used to have. The flag, more than the colored boxes, was the Windows logo. See also the picture at http://meincmagazine.com/information-tech ... on-photos/
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For real, I think they need to show this new logo alongside their other logos and people will get it (and stop bitching).Shinzakura":2aejaeh7 said:
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Jonathon":1wsqe9bv said:Save the blibbet!
I think we're 30 years late to do that
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Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":26447oct said:Louis XVI":26447oct said:
Yeah... it's not like taste is subjective or anything.
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Shinzakura":1qqfu24x said:
Looking at it that way, I always associated yellow with their server products. Not sure where I got that from to be honest.
The colors in the windows logo started out as their own thing, just a way to infer "windows multitasks" and then the brand police turned them into something else, firstly for office:
cyan/blue:word
green:excel
yellow
utlook (and access)orange
owerpoint.
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Microsoft goes retro.
This band differentiation will kill them because of their "brand identity" efforts with their crappy phone OS. Once MS gives up on phone, why will go back to copying Apple, but not before the world switches over to Mint Linux.
Now that we have usable Open Office, Gimp *finally* has single window mode, and Steam is pushing Linux games, we'll never have a reason to be dragged along by MS again. This is a huge gambit for MS and the only outcome can be market loss.
This band differentiation will kill them because of their "brand identity" efforts with their crappy phone OS. Once MS gives up on phone, why will go back to copying Apple, but not before the world switches over to Mint Linux.
Now that we have usable Open Office, Gimp *finally* has single window mode, and Steam is pushing Linux games, we'll never have a reason to be dragged along by MS again. This is a huge gambit for MS and the only outcome can be market loss.
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DaVuVuZeLa
Ars Tribunus Militum
Kestrelio":1waznwtc said:Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":1waznwtc said:Louis XVI":1waznwtc said:
Yeah... it's not like taste is subjective or anything.
Are today's prospective customers really that shallow to judge a corporation by its logo?
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I suspect you didn't preview how those logos look when your site is using the theme with the black background. Black with transparency displayed over a black background...
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People judge a product by its logo, why not a corporation?DaVuVuZeLa":2oxqkdml said:Kestrelio":2oxqkdml said:Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":2oxqkdml said:Louis XVI":2oxqkdml said:
Yeah... it's not like taste is subjective or anything.
Are today's prospective customers really that shallow to judge a corporation by its logo?
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Yes, this is a good observation. I just noticed the Office logo was also reminiscent of this one.jimCA":1yypaf0t said:The colors in the windows logo started out as their own thing, just a way to infer "windows multitasks" and then the brand police turned them into something else, firstly for office:
cyan/blue:word
green:excel
yellow
orange
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DaVuVuZeLa":2cjc2uj4 said:Kestrelio":2cjc2uj4 said:Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":2cjc2uj4 said:Louis XVI":2cjc2uj4 said:
Yeah... it's not like taste is subjective or anything.
Are today's prospective customers really that shallow to judge a corporation by its logo?
Well... it's useful if your self esteem is wrapped up in that logo.
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Is it bad that I thought that already *was* their logo?
Between all their other branding (like for their stores and Office/Windows and whatever), it's already been used.
Between all their other branding (like for their stores and Office/Windows and whatever), it's already been used.
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DaVuVuZeLa":8nc62dk6 said:Kestrelio":8nc62dk6 said:Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":8nc62dk6 said:Louis XVI":8nc62dk6 said:
Yeah... it's not like taste is subjective or anything.
Are today's prospective customers really that shallow to judge a corporation by its logo?
Yes, Apple has built a whole business around shallow and vain customers.
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Customers make purchasing decisions very frequently based on branding and image.DaVuVuZeLa":1l6hozwp said:Kestrelio":1l6hozwp said:Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":1l6hozwp said:Louis XVI":1l6hozwp said:
Yeah... it's not like taste is subjective or anything.
Are today's prospective customers really that shallow to judge a corporation by its logo?
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Wow. Flat, lifeless squares. Everywhere. My apathy for Microsoft's designers is now complete.
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Designing corporate logos has got to the easiest job in the world. Companies drop $millions on the mistaken belief that it's going to make a difference and all the designer does is chose a different font, maybe change the spacing, or perhaps pick a different color.
Pay check, please!
Pay check, please!
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I like it ok. Simple, clean, and if they can color-code their flagship products like Shinzakura and acrodelpi suggest, it's got some nice brandability to it. For all the people ragging on how ugly the logos have always been, I was kinda surprised that their last logo lasted so long. That's an extremely tasteful logo for '87.
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Thank you! I came in here fully expecting someone to immediately piss all over the logo's design. It happens in any thread relating to UIs or design unless it's related to Apple, of course.DaVuVuZeLa":1wwk8qsp said:
New KDE Gui: "Oh my eyes! That looks like Gnome 1.1"
New Windows 8 Screens: "What an egregious affront to my sensibilities! It's worse than Windows 1.0!"
New Android ICS UI: "Sorry Google, you're trying to copy iOS but all you got was a horrible mishmash of styles. Die in a fire!"
People really need to get over the idea that other people have differing opinions than you do. Sheesh...
On topic: I sort of like the new logo, but it's heading a bit into Google territory for me.
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DaVuVuZeLa":39f0cdvt said:Kestrelio":39f0cdvt said:Yes, corporate branding shouldn't be aesthetically pleasing to prospective customers. Only family crests should do that.fitten":39f0cdvt said:Louis XVI":39f0cdvt said:
Yeah... it's not like taste is subjective or anything.
Are today's prospective customers really that shallow to judge a corporation by its logo?
If not, why bother ever changing--or even having--a logo?
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I lolerskated. That's good!Scorp1us":15vwxsye said:
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As far as the colors, I don't believe they map to any individual product. They have "diverse products" shown by diverse colors. I like "stately" logos so this one really jives with me. The only real logo change that bugged me was when Amazon went from the A-Z logo that looked creepily like a smile.
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