Tesla wants recurring revenue, discontinues Autopilot in favor of FSD

cyberfunk

Ars Scholae Palatinae
1,400
Honestly, if the feature actually DELIVERED properly on the promise, I can see people paying $100 a month or more for a safety-validated digital chauffeur, backed by the company being liable for accidents and such.

There's a lot of value there for many people. People paying a monthly fee for what's on offer today though are absolutely suckers buying future promises that have repeatedly failed to get delivered. Nobody should be paying a monthly fee for something that's not accepting liability (and therefore incurring ongoing re-insurance costs and a very strong incentive to have the system perform) IMO. If the company won't put it's money where it's mouth is, you shouldn't trust them.
 
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431 (435 / -4)

numerobis

Ars Tribunus Angusticlavius
50,232
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But probably not for very long. Last night, Musk revealed on his social media platform that “the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD).”

“Not for very long” has been over ten years so far.
 
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azazel1024

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I see the future of Automobile will be some kind of 100 a month subscription just to be able to start the car.
$9.99 month fee for remote start. Please note, remote start functionality is required to also start the vehicle locally.

$4.99 a month subscription service to select reverse gear, and $2.99 a month to select drive. $19.99 a month if you would like to unlock highway speeds (75mph) otherwise you are limited to only 45mph. An extra $19.99 a month if you'd like an unlimited top speed.

We will throw in braking for free, but it is going to be $49.99 a month if you want more than 20% brake force and ABS.

$9.99 a month refueling fee to open your gas door. Plus, we are going to tack on an extra $1 per gallon fee for the gas you add to the tank.
 
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241 (247 / -6)

SportivoA

Ars Tribunus Militum
1,529
Honestly, if the feature actually DELIVERED properly on the promise, I can see people paying $100 a month or more for a safety-validated digital chauffeur, backed by the company being liable for accidents and such.
Liability? Nah, you've got to be an actual luxury car brand to think about sticking out your neck (pocketbook) for your customer.
 
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42 (43 / -1)

snoopy.369

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806
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Might want to make it more clear in the article that this only impacts new sales - first read through it was hard for me to tell if it included people with autopilot now (if they are planning to remove lane-keeping from already sold cars).

Not having lane keeping (without an absurd subscription fee) seems like a very poor play for them. That's nearly a standard feature on competitors.
 
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197 (197 / 0)

carlcarlsonfromthesimpsons

Smack-Fu Master, in training
72
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Tesla was told that if it couldn’t resolve the deceptive marketing... the sales suspension would take effect... Some had speculated that Tesla could change Autopilot’s name to something less misleading, but the company chose a more drastic approach
Genuine question at the risk of completely missing something: How exactly does putting FSD behind a paywall "resolve the deceptive marketing"?
 
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180 (184 / -4)
Honestly, if the feature actually DELIVERED properly on the promise, I can see people paying $100 a month or more for a safety-validated digital chauffeur, backed by the company being liable for accidents and such.

There's a lot of value there for many people. People paying a monthly fee for what's on offer today though are absolutely suckers buying future promises that have repeatedly failed to get delivered. Nobody should be paying a monthly fee for something that's not accepting liability (and therefore incurring ongoing re-insurance costs and a very strong incentive to have the system perform) IMO. If the company won't put it's money where it's mouth is, you shouldn't trust them.
The most profitable products are those that allow your customers to externalize costs onto the public.
 
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57 (58 / -1)
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KrookedRooster

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Looks like the 8k FSD travels with the owner (purchaser) and not required with each new purchase of a Tesla if you are a repeat buyer. So once purchased that's a constant cost for Tesla.

But $100 a month will take .... 6.66 (repeating, of course) years to reach 8k.

So if people are not buying it because 8k is a ridiculous cost for a half-baked idea then Tesla does need to push units with a subscription.

I've had my little Civic for 15 years now but I don't know what the expected lifetime of a Tesla car is (or how long a Tesla owner will continue to purchase new Tesla's) to make a 6 year+ commitment worth it.

But I wouldn't want FSD anyway so I'm not the market for it.
 
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43 (43 / 0)

jrhmobile

Wise, Aged Ars Veteran
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$9.99 month fee for remote start. Please note, remote start functionality is required to also start the vehicle locally.

$4.99 a month subscription service to select reverse gear, and $2.99 a month to select drive. $19.99 a month if you would like to unlock highway speeds (75mph) otherwise you are limited to only 45mph. An extra $19.99 a month if you'd like an unlimited top speed.

We will throw in braking for free, but it is going to be $49.99 a month if you want more than 20% brake force and ABS.

$9.99 a month refueling fee to open your gas door. Plus, we are going to tack on an extra $1 per gallon fee for the gas you add to the tank.
It's not going to be long before car buyers go full reactionary to carmakers' subscription-as-a-service model. There are significant reasons for farmers to value well-maintained tractors from the '90s and truckers jump for pre-DEF chugging diesel engines. And it's not merely because they're Luddites.
 
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112 (113 / -1)

dmsilev

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Genuine question at the risk of completely missing something: How exactly does putting FSD behind a paywall "resolve the deceptive marketing"?
The deceptive marketing was for Autopilot, and the response will be "now, we're no longer offering or marketing Autopilot". If you want the features that were previously part of Autopilot, you need to shell out for FSD, currently a lump sum but soon to be subscription.
 
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65 (66 / -1)

AusPeter

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Might want to make it more clear in the article that this only impacts new sales - first read through it was hard for me to tell if it included people with autopilot now (if they are planning to remove lane-keeping from already sold cars).

Not having lane keeping (without an absurd subscription fee) seems like a very poor play for them. That's nearly a standard feature on competitors.
Given the actions of Musk, I wouldn't be surprised if he tried to paywall the people who paid up front for FSD. Something along the lines of:

You paid for "FSD", but now I'm only offering "FsD", which is different, so you need to pay again
 
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56 (59 / -3)
I see the future of Automobile will be some kind of 100 a month subscription just to be able to start the car.

...and a 20-a-month subscription for pedestrians and cyclists to enable a transponder to carry around so that their cars will try to avoid driving into you.
 
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60 (62 / -2)

floyd42

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The subscription sucks but $99 is a lot easier to swallow than an $8000 up front charge.

As others have said this really helps Elon get to 10 million FSD "subscriptions" so he can get his $1 trillion. Bait and switch on a bait and switch and people just shrug.

Although this moves is actually a lot more profitable for Tesla assuming that they don't get a ton of new lawsuits decided against them when FSD causes an accident.
 
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52 (52 / 0)

Chuckstar

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I think this is great thing. Imagine if a car company with models in high demand had just rolled this out for an innovative new feature? It might be successful. Then other companies would jump on the bandwagon as quickly as possible.

But doing it to try to shore up declining revenue for a company in the process of throwing away its lead, and for a feature that has been derided as unsafe? It will fail spectacularly. Won’t necessarily stop other companies from trying, unfortunately, but the worst case occurs the first time one of these subscription money grabs is successful.
 
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56 (57 / -1)

Zarsus

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$9.99 month fee for remote start. Please note, remote start functionality is required to also start the vehicle locally.

$4.99 a month subscription service to select reverse gear, and $2.99 a month to select drive. $19.99 a month if you would like to unlock highway speeds (75mph) otherwise you are limited to only 45mph. An extra $19.99 a month if you'd like an unlimited top speed.

We will throw in braking for free, but it is going to be $49.99 a month if you want more than 20% brake force and ABS.

$9.99 a month refueling fee to open your gas door. Plus, we are going to tack on an extra $1 per gallon fee for the gas you add to the tank.
Elon also reserves the right to brick your vehicle if you refuse to use X or make any comments that he doesn't like.
 
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117 (119 / -2)

jrhmobile

Wise, Aged Ars Veteran
127
The thing that goes unsaid in all of this is that car buyers are paying for these features, whether they use them or not.

You may have to "subscribe" to gain use of these features, but the expense and equipment to provide these "additional cost" subscriptions are carried by the folks who buy artificially de-contented automobiles too. So you get soaked either way, but you don't get soaked for quite as much if you don't subscribe for the built-in, but additional cost, "features."
 
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40 (41 / -1)

SportivoA

Ars Tribunus Militum
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tgates

Smack-Fu Master, in training
50
Maybe I'm just an old man, but the idea of paying $100/month for my car to steer itself is one of the most preposterous things I've ever heard. Why would I pay for something that's less predictable than me doing it myself?
If it was as safe or safer then me, I would, in a heartbeat if it stayed at this price point.
But it wouldn't, of course. Line must go up.
 
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