LEUCADIA, Calif.—The Kia Niro isn’t a flashy car. It doesn’t have a weird origin story like its stablemate, “the boar with a backpack.” There are no sporty pretensions, nor designs on exploring Moab off the grid. Instead, it’s just been an affordable family crossover, quietly going about its way as efficiently as possible, with hybrid, plug-in hybrid, and battery electric vehicle versions.
The Niro fills the lower end of Kia’s electrified offerings in the US, and for model year 2023, there’s a new second-generation Niro that’s on sale. As before, there are hybrid, plug-in hybrid, and BEV versions available, and they’ve actually even gotten a little cheaper, at least once you account for four years of inflation.
Kia’s design team always gives its work interesting names, and the Niro’s design philosophy is called “Joy for Reason.” But if you didn’t find the first Niro offensive, you’re unlikely to do so with the new one. Perhaps the most notable feature is the contrasting section that runs behind the rear door along the D pillar. It’s not just there for looks—it’s a functional aeroblade that controls airflow at the rear of the car to minimize drag and increase efficiency, and it can be body-colored should you prefer.
Inevitably, the Niro has grown a little. But not a lot—about two and a half inches longer at 174 inches (4,420 mm) from nose to tail and about half an inch wider at 71.8 inches (1,824 mm). The wheelbase is also stretched slightly to 107.1 inches (2,720 mm) The crossover’s height is unchanged at 60.8 inches (1,544 mm).
The Niro Hybrid
The cheapest Niro is the one with the smallest battery—the ‘regular’ hybrid version. This starts at $26,490 for the Niro LX, but you can spend as much as $34,790 on a Niro SX Touring with all the bells and whistles.

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