Why do car companies go racing? First and foremost, they do it for marketing. Almost as soon as the first cars turned a wheel, they were being raced against each other to show the world—and all those potential customers—who built the fastest and most reliable motor car. Bob Tasca, a Ford dealer and leading figure in drag racing, articulated it best. “Win on Sunday, sell on Monday.”
Whether that still holds true 50 years later in an age of far greater competition for our interest isn’t clear, but today salesmanship certainly isn’t the only reason to race. Take another quote, this time from Soichiro Honda, founder of the Japanese auto giant that bears his name: “Racing improves the breed.”
Considering the source, maybe that’s just post-hoc marketing justification. Or… perhaps racing really makes our cars, our day-to-day vehicles, better.
The Goldilocks zone
If you want to actually win on Sunday, you have to design, engineer, and build a car that’s better—for the given set of rules—than everybody else who turns up. And in the course of doing that you can learn or test things that can improve the cars you sell, particularly if the rulebook encourages this kind of innovation. Not every racing series does this, however. In some cases, the cars must be so specialized for the task in hand that any lessons learned aren’t transferable. There’s not much on a Formula 1 car, for instance, that’s relevant to what we drive on the road. Other times, the rules are so tightly controlled that much of the equipment is identical across competitors, leaving less to be learned. Every IndyCar IR12 on the grid uses the same chassis, NASCAR Generation 6 stock cars all use an identical chassis, and the same is true for the German (DTM), Australian (V8 Supercars), and Japanese (Super GT) equivalents.




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