News from a certain other company has overshadowed the 2013 Intel Developer Forum a bit this week, but Intel is hardly sitting still. For well over a year now, the company has been intensifying its efforts in the mobile space, first with Android phones and later with both Windows and Android tablets.
The chips the company has been using to make these strides into mobile have all used the Atom branding, which has come a long way since its inclusion in the low-rent netbooks of years past. Chips like Clover Trail and Clover Trail+ have proven that an Intel phone’s battery life can hang with ARM chips from companies like Qualcomm and Nvidia, even if their performance sometimes leaves something to be desired.
Now, Intel is ready to take the next step. We’ve talked about its next-generation Atom system-on-a-chip (SoC) for tablets (codenamed Bay Trail) before, and at IDF this week the company finally announced specific Bay Trail SKUs and devices that will include the chips when they ship later this year.
Bay Trail: Not just for Atoms anymore
Most of the consumer Bay Trail parts have the same basic makeup: they combine a CPU based on Intel’s new “Silvermont” architecture with a GPU that is architecturally similar to (but less powerful than) the HD 4000 integrated graphics part that shipped with last year’s Ivy Bridge processors. These core components are combined with dedicated blocks I/O and for media encoding and decoding to make one system-on-a-chip, which is then manufactured on the 22nm process (and the 3D tri-gate transistors) currently being used for both Ivy Bridge and Haswell parts.
The Bay Trail products do two important things for Intel: first, they support both Windows and Android, where the Clover Trail and Clover Trail+ products supported Windows or Android (respectively). Second, they increase performance enough that Intel apparently feels comfortable using the architecture in products with Pentium and Celeron branding. In recent years, Pentium and Celeron chips have always been based on Intel’s flagship CPU architectures, though they often don’t follow the higher-end Core-branded variants until months after their introduction. Intel will still be producing Haswell parts with the Pentium branding, at least (there are a few Haswell-based Pentium products up on Intel’s ARK page already), but it’s telling that the company is confident enough in Bay Trail’s performance that it isn’t afraid it will mess with its longstanding budget brand names.

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